After completing the digital marketing certification by Google, you’ll be considered as a strong and competent Digital Marketing professional. This digital marketing training will help you to:

• Understand the digital landscape and building a case to leverage online channels
• Strategize, implement and optimise online campaigns successfully
• Learn Online Advertising, AdWords Campaign management and Campaign Basics across search, display, mobile, video and online shopping and clear the Google Ads (Adwords) certification program
• Create online brand building initiatives that work
• Create primary assets - websites and microsites to work for your business
• Driving organic traffic through Search Engine Optimisation and capturing the right intent
• Using social media to promote content and engage with your brands across the key platforms like Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat
• Develop a multi-channel strategy using search, social, PPC, email and programmatic buying that deliver on organization marketing objectives
• Driving traffic, engagement and conversion using content marketing inbound strategies
• Apply relevant tools and concepts to execute, measure and monitor an annual online marketing plan, and use web analytics to drive actionable improvements with a focus on Google Analytics
• Integrate new digital marketing techniques into your strategic marketing plan