PG Certificate Program in Digital Marketing

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Overview
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    Boost Your Career
    Push your career in the right direction with our PG Certificate Program in Digital Marketing
  • manipal overview icon
    Job Opportunities
    Apply for over 8 lakh available jobs after completing this digital marketing certification course
  • manipal overview icon
    Who Should Attend
    Beginners & professionals in marketing, publishing & advertising, entrepreneurs
  • manipal overview icon
    Salary Packages
    A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
  • manipal overview icon
    Expert Faculty
    Learn from experts who come with a vast experience in digital marketing.
manipal overview icon
Boost Your Career
Push your career in the right direction with our PG Certificate Program in Digital Marketing
manipal overview icon
Job Opportunities
Apply for over 8 lakh available jobs after completing this digital marketing certification course
manipal overview icon
Who Should Attend
Beginners & professionals in marketing, publishing & advertising, entrepreneurs
manipal overview icon
Salary Packages
A Digital Marketing Manager earns an average salary of ₹7.2 lakhs per year
manipal overview icon
Expert Faculty
Learn from experts who come with a vast experience in digital marketing.
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Course Curriculum
1.1 Introduction to Digital Marketing and Creating Your Website
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Marketing Refresher
Digital Marketing Overview
Basics of Website
Website Design and Copywriting
Basics of Wordpress

1.2 Search Engine Optimisation
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Content Marketing
Inbound Marketing
Basics of Search Engines
Onsite Content Optimization
Onsite Technical Optimization
Off-Page Optimisation
SEO Management

2.1 Social Media Marketing and Online Reputation Management
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Analytics, Strategy and Operations in Digital Marketing
Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation
Introduction to Social Media Management
Facebook Marketing
LinkedIn Marketing
Twitter Marketing
Other Social Media Channels
Managing Social Media Channels

2.2 Online Advertisement Using Google
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Adwords 101
Search Advertising in Google
Display Advertising in Google
Video Advertising in Google
Mobile Advertisement in Google
Shopping Advertisement in Google
Managing AdWords

3.1 Content Marketing and Inbound Marketing
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Content Marketing
Inbound Marketing

3.2 Other Forms of Digital Outreach and Methods
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Mobile Marketing
Mobile Commerce
Apps Marketing
Email Marketing
Other Advertisement Platforms
Programmatic Buying
Affiliate Marketing

3.3 Analytics, Strategy and Operations in Digital Marketing
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Setting Up the Web Analytics
Working with Google Analytics
Digital Marketing Strategy
Digital Marketing Operation

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