5 Digital Marketing Myths You Need to Stop Believing
By Aditi Bhat
Digital marketing has evolved at such a fast speed that it’s hard even for professionals to say with confidence that they know it all. Incomplete knowledge has resulted in several myths that lurk around digital marketing. That being said, a holistic online digital marketing course can help you truly understand the dynamics involved in the subject.
It’s time to arm you with the power of knowledge, and demystify the top five digital marketing myths.
Myth 1. It’s effective only for the younger generation
The younger generation definitely spends more time on gadgets with the age group of 18 to 24 taking the biggest share. However, there has been a noticeable rise in the elderly users in the last couple of years. Though marketers cannot completely rely on digital for devising a digital marketing strategy that’s targeted to the older age groups, including it in the form of social media campaign will definitely fortify the marketing plan.
Myth 2. Negative customer reactions should be hidden/ignored
Some trends on social media can be potentially risky for brands. Trolling, negative reviews on the official page and consumer grievances can negatively affect your brand’s image. A popular myth is to ignore or hide these negative comments.
Your audience is constantly paying attention to how you respond to negative customer reactions. Not responding at all may look like the brand has a careless attitude towards customers. Giving the same response to every comment may look unprofessional.
By giving personalised and prompt response to negative comments, social media can be used as a platform to create a positive brand image.
Myth 3. Blogs are just a sidekick to digital strategies
Thinking content marketing as just a mandate on the digital strategy checklist is a limiting approach. The truth is that by creating content that is relevant to your audience, you can attract valuable traffic to your website. Instead of advertorial content, brands are now focusing more on curated content to connect with their consumers.
Myth 4. Boring industries can’t benefit from digital marketing
The roots of the myth that the B2B industry cannot really benefit from digital marketing go deep. Digital marketing arose from the fact that the consumers migrated from traditional media to digital media. Digital marketing tools are best-suited for focused and intricate communication needs like that of the B2B industry.
B2B industries are hugely benefiting from digital marketing strategies that include virtual trade fairs, international online meet ups and run dedicated social media pages for their brands.
Myth 5. SEO is outdated
SEO is here to stay. Anyone who has done a professional course in digital marketing, can easily tell that SEO can never get outdated as it is a core element of marketing on Google.
As long as there is a search engine, marketers will harness the power of SEO to get their websites show first in the search results. That being that, a Google digital marketing course can really help you understand the true potential of SEO targeting.
Going ahead with digital marketing
Digital marketing is vast and contains within itself many different topics that can be followed as distinct career choices. You can pursue some form of digital marketing training to become a certified digital marketer. You can be an SEO expert, content planner, analyst or even a developer. Digital marketing offers many unique opportunities to aspiring students, and without a doubt, you too can make it big in this burgeoning field!