Lead – Digital Acquisitions Openings at Manipal Global Education Services
By Krishnaswami Mohan
Manipal Global Education Services (MaGE) is offering an excellent career opportunity for Lead- Digital Acquisition. A great opportunity to work for the leading India-headquartered International provider of high-quality higher education. ProLearners who wish to apply, please send a mail with your updated resume to firstname.lastname@example.org.
JOB DESCRIPTION (JD) FOR LEAD- DIGITAL ACQUISITION AT MANIPAL GLOBAL EDUCATION SERVICES (MaGE):
Role: Lead – Digital Acquisitions
Job Location: Bangalore
Experience : 6-9 years
Key Responsibilities / Experience:
- To lead the digital acquisition initiatives for the company’s businesses in overseas markets of Malaysia, UAE and North America.
- To support the businesses in formulating strategies by providing analytics on various marketing initiatives.
- Achieve a target of Rs 2.5- 3.0 Cr per annum.
- Work with the international business/marketing teams spread across Malaysia, North America and UAE.
- Develop the acquisition strategy for the markets and businesses.
- Execute the strategy on a daily basis to ensure targets are met.
- Continuously interact with business and calling teams to track lead quality and adherence to targets.
- Keep track of other marketing activities to understand their impact on customer acquisition.
- Regular reporting of campaign effectiveness.
- Occasional travel to business locations for review, consumer understanding, coordination etc.
- Work with content, creative, IT teams to provide the necessary support for execution of the campaigns.
- Handling priorities of multiple businesses as per their timelines of acquisition.
- Implementing processes of acquisition and engagement across businesses for the first time.
- Setting benchmarks of success without any prior references.
- Completely familiarity with advertising platforms in search, social, database, display, video etc.
- Experience in negotiating with and managing digital agencies.
- Experience in creating marketing reports using analytics tools and drawing meaningful action points from it.
Manipal Global Education Services is a leading education services organisation respected globally for academic and business excellence, providing affordable and flexible learning solutions powered by technology, innovation and passion. Our partnerships with various companies and firms ensure that we have the relevant expertise on tap, just for you. Headquartered in Bangalore, India, Manipal Global also owns and operates university campuses in Malaysia, Antigua, Dubai and Nepal. It currently offers services and support to over 400,000 students, many of them through its award-winning technology platform, EduNxt™. At Manipal Global Education Services, we believe that industry relevance is the key construct in career-focused education in India. Our mantra of ‘Achieve, Enable and Transform’ - a future that inspires achievements, enables ambitions, and transforms lives world over.